Tip 1: One Page, One Goal
The biggest mistake I see on landing pages? Multiple calls-to-action. "Sign up for our newsletter" AND "Book a demo" AND "Download our whitepaper" — all competing for attention.
Pick one goal. Remove everything else. When I stripped a SaaS client's page down to a single "Start Free Trial" button, conversions jumped 34%.
Tip 2: Your Headline Is 80% of the Battle
Visitors decide whether to stay or leave in 3 seconds. Your headline needs to answer one question: "What's in it for me?"
Bad: "We Build Premium Websites"
Good: "Get a Website That Converts Visitors in 48 Hours"
The second headline promises a specific outcome with a specific timeline. That's what sells.
Tip 3: Social Proof Above the Fold
Don't bury your testimonials at the bottom. Put them where visitors see them immediately — right after your headline or in your hero section.
I added a simple "Trusted by 200+ founders" badge and 3 client logos above the fold for a fintech client. Result: 28% increase in sign-ups.
Tip 4: Speed Is a Conversion Feature
Every 1-second delay in page load time reduces conversions by 7%. On mobile — where most Bangladeshi traffic comes from — this is even more critical.
Your landing page should load in under 2 seconds. If it doesn't, you're bleeding money before visitors even see your offer.
Tip 5: The Form Fields That Kill Conversions
Long forms are conversion killers. Every field you add reduces completion rates by 10-15%.
For a lead generation client, I reduced their form from 8 fields to 3 (Name, Email, Business Type). Lead volume increased 52% overnight.
Ask for the minimum. You can always collect more data later.
Bonus: The "Hemingway" Test
Read your landing page copy out loud. If it sounds like you're talking to a friend at a cafe, it's good. If it sounds like a press release, rewrite it.
Simple words. Short sentences. No jargon.
What These 5 Tips Have in Common
They're all about removing friction. Every element on your landing page should either:
- Explain the value proposition, or
- Remove a reason not to convert
Everything else is decoration. And decoration doesn't convert.
"We applied these 5 tips to our restaurant's landing page. Bookings went from 12 per week to 38. The page cost us $39." — Dhaka restaurant owner
Need Help Implementing These?
These tips are free. Implementation takes skill. If you want a landing page built with every conversion principle baked in from day one, start a project with NEXORA.
